The Power of Expert Marketing: Why Your Sports Club Needs a Strategic Sales and Marketing Mentor

Sports Mentoring by Robert Durrant provides strategic and tactical sports club marketing and development solutions that drive marketing and sales results for sports clubs, associations and product vendors.

In Australia, sports clubs are the heart of our communities. With more than 70,000 clubs, 13.2 million memberships, and 183,000 volunteers, they bring people together, promote healthy lifestyles, and foster a strong sense of local pride.

But behind every successful sports club is a strong organisational framework—and a well-defined marketing strategy.

Robert Durrant believes that effective club marketing isn’t just about social media posts or game day promotions. It’s about building a resilient, inclusive, and scalable business model that allows your club or association to thrive long into the future.

This is where our Sports Club Mentoring by Robert Durrant delivers real value.

Why Sports Clubs Struggle Without Strategic Marketing

Every sports club, whether it’s a local grassroots team or a regional association, faces the same common challenges:

Lack of funding
Difficulty retaining members
Struggling to build an inclusive club culture
Limited marketing and communication capability
No long-term business or resilience plan.

Without the right support and systems, these challenges can hold your club back from reaching its true potential.

What Is Sports Mentoring?

Our Sports Mentoring and Advisory Program, led by Robert Durrant, provides expert guidance in sales, marketing, and club development for:

Local sports clubs
Sporting associations
Community fitness groups
Vendors and businesses selling into the sports sector.

Whether your club needs help attracting new members, securing sponsorships, improving your digital presence, or streamlining club operations, our mentoring program offers proven and practical strategies.

Our Expertise in Sports Marketing & Club Development

Robert Durrant brings years of experience working with clubs and sports vendors across Australia. He understands the unique pressures and opportunities in this space—and most importantly, how to turn strategy into action.

Our mentoring services focus on:

✅ Sports Club Branding

Crafting a strong identity that members and sponsors connect with.

✅ Digital Transformation & eCommerce

Integrating tech solutions to streamline operations and generate revenue online.

✅ Club Marketing & Communications

Building professional campaigns to engage members, volunteers, and local communities.

✅ Systems & Processes

Implementing efficient tools and workflows for club management.

✅ Sponsorships & Alternative Funding

Attracting long-term partners and tapping into creative revenue streams.

✅ Club Culture & Leadership

Creating an inclusive and empowering environment that drives loyalty and growth.

Vendors & Partners: Tap Into the Sports Industry Market

If you’re a vendor selling into the sports sector—equipment suppliers, health and wellness brands, sportswear providers, by partnering with a sports marketing expert like Robert Durrant gives you unique insights and access to this vibrant market.

Our advisory service helps vendors position their brand, align with club values, and establish meaningful partnerships within the sports ecosystem.

Let's Build Your Club’s Future Together

To create a thriving sports club, you need more than good players and great coaching—you need a strategic framework supported by expert marketing, systems, and leadership.

With Sports Mentoring by Robert Durrant, we’ll help your club to...

Become more efficient and scalable
Build a loyal and growing membership base
Secure new funding and sponsorship opportunities
Create a culture that reflects your club’s values and vision

Whether you're running a local football club or managing a regional sports association or brand, now’s the time to invest in your club’s future.

Sports Mentoring & Advisory Introduction Package

3 x Facilitated Strategy Workshops (Zoom meeting)
Development of a Club Resilience Strategic Plan
Membership Improvement Plan
Marketing Plan
Club Culture Plan
Funding Plan.

Investment: $995 plus gst

Speak with me about how we can work together by providing a mentoring and advisory service for your club. Together, we can plan and execute key tasks that will make your club a success now, and in future years.

Call +61 3 9429-2293

Robert Durrant

High Performance Sports Club Mentor & Coach