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Robert Durrant mentoring

Selling on LinkedIn – Profile Makeover

Updated: Jan 8, 2024

Module 1 & 2: How to create a kick-arse LinkedIn profile using our LinkedIn Profile Makeover and Professional Brand Development service.


50% of buyers avoid sales professionals with incomplete LinkedIn profiles.


Let us perform a personalised LinkedIn Profile Makeover that will build your brand, attract recruiters, and also grow your business network.


With a database of over 600 million professional users around the world, LinkedIn is one of the most important social networks for sales professionals and entrepreneurs.


Did you know that LinkedIn has been around longer than Facebook, Twitter, Snapchat, and Instagram?


The size of the LinkedIn network means that most of your prospects are most likely already using the platform?  You can quickly and easily start a dialogue, rather than having to make cold calls or attend conferences and industry events.


However, before you can begin to use LinkedIn effectively, you really need to get the basics right like a professional brand and a well-designed LinkedIn profile.


We can show you how to create a personalised LinkedIn Profile Makeover that will build your brand, attract recruiters, and also grow your business network.


1. Creating your Professional Brand


If you’re interested in doing business with like-minded industry professionals, you first need to create your own professional brand.


Having a strong professional brand allows you to stand out from others in your industry, highlights what makes you valuable; it can even position you as a subject matter expert.


Before you begin marketing yourself on LinkedIn, it’s essential that you’ve got a well-crafted professional brand identity, message and value offer.


This Brand Development Service helps you to define your professional brand e.g. what you stand for and the value you bring to your customers!


I’ll work with you to design your:


  • Brand profile description

  • Elevator pitch

  • Value proposition

  • Skills and expertise summary

  • Target market & audience segmentation

  • Credibility & subject expertise plan.


Investment: $495.00 +gst


2. Profile Optimisation


Do you want to have a kick-arse profile on LinkedIn?


Our LinkedIn Profile Makeover shows you how to create an award-winning, stand-out profile.


Using your professional brand, I’ll work with you to review and design your profile, adding in industry-relevant profile sections that will make you stand out from the crowd.


LinkedIn profiles can be customised with different section modules to help you explain your work history, skills, education to help you build and promote your online professional brand.

Together, we’ll refine and improve the profile content PLUS benchmark it to others in your industry segment.


We’ll make sure your LinkedIn profile is client-focused, informative and also personal, thus allowing you to connect with your audience easily.


We’ll review and improve your:


  • Brand Experience & Perception review

  • Profile design & layout

  • Profile message and industry positioning

  • Credibility, trust & industry relevance strategy

  • Client engagement & sales strategy and tactics.


Investment: $495.00 +gst



Selling on LinkedIn


My Selling on LinkedIn Service is a 4-module system which has been designed specifically for business owners, managers, sales or account managers to want to use LinkedIn as a cost-effective business development tool.


Module 1. Creating your Professional Brand Learn More >>>

Module 2. Optimising your LinkedIn Profile [This Module]

Module 3. Growing your Audience and Networking Learn More >>>

Module 4. Selling on the LinkedIn Network to Generate Business Learn More >>>


Bundled Offers

Module 1 + 2 for just $895 +gst (Save $95)



Meet Robert Durrant?


Robert Durrant provides high-performance mentoring, coaching and skill development services to help you set and achieve your personal and professional goals.


To learn more about the mentoring and coaching services available from Robert Durrant, please visit our Mentor Programs or Coaching Services page.


Robert Durrant

High Performance Mentor & Coach


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