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Robert Durrant mentoring

Business Marketing is Hard – Learn How to Get Ahead!

Marketing a business has never been easy, but in today’s fast-paced digital world, it’s even more challenging. What worked last year may no longer be effective this year.



Marketers spend countless hours analysing performance data, testing different approaches, and refining their messaging, all in an effort to stay relevant and competitive. The reality is that marketing is a never-ending cycle of trial and error.


With the rise of digital platforms, social media, websites, Google Ads etc, businesses are competing harder than ever to capture attention. Cutting through the noise requires expertise, creativity, and strategic execution. But just when marketers think they’ve cracked the code, external factors shift the landscape yet again.


The Growing Challenges of Digital Marketing


One of the biggest hurdles in today’s marketing environment is trust.

As cybercrime continues to rise, consumers have become increasingly wary of clicking on links, engaging with online ads, or sharing personal information. This makes it even harder for businesses to drive traffic, generate leads, and convert customers online.


Additionally, traditional digital marketing methods are becoming oversaturated.

More companies are pouring money into the same ad channels, driving up costs while making it harder to stand out. Businesses that rely solely on these platforms risk diminishing returns on their investment.


A Shift Towards Smarter Strategies


It’s time for businesses to rethink their marketing approach. The age of strategy-driven and tactical marketing is here, meaning brands must move beyond basic digital advertising and explore more diverse, targeted marketing channels.


Instead of relying on broad, expensive campaigns, businesses should shift their focus to highly personalised, channel marketing programs designed to attract better-quality leads and drive stronger engagement.


This means integrating a mix of digital, content, influencer, affiliates, search, and B2B direct marketing tactics. Businesses that embrace this approach will not only improve their visibility but also build trust and credibility with their target audience.


How a Marketing Coach Helps!


Navigating this evolving marketing landscape alone can be overwhelming. Instead of spending valuable time trying to master every new trend and tool, why not invest in expert guidance?


An on-demand marketing coach, like Robert Durrant, provides businesses with access to proven marketing expertise across social media, digital marketing, eCommerce, and channel marketing.


By outsourcing marketing strategy and execution, business owners can:

  • Save time and resources by leveraging expert knowledge.

  • Stay ahead of competitors with cutting-edge marketing trends and automation.

  • Avoid costly mistakes by implementing tested strategies and tactics.

  • Focus on running their business while leaving marketing to the experts.


If your marketing efforts need a refresh, or you’re struggling to generate results, it’s time to work with an experienced marketing coach.


Robert Durrant Mentoring offers strategic and tactical marketing solutions that will help elevate your brand, boost visibility on Google Search, and drive meaningful growth. Rob owns and runs a leading digital brand agency called rev™ Branding, with offices in Australia, New Zealand and North America.


Take the Next Step


Don’t let the complexities of modern marketing hold your business back. Invest in expert coaching and start seeing immediate improvements in your marketing strategy and execution.


Explore how Robert Durrant’s Marketing Coach Service can help your business thrive!

 




Robert Durrant High-Performance Mentor and Coach


 

 

 

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